In the video from Ulefone, their staff firstly tried to drop the Be Touch 3 from near the trousers pocket and ear, respectively, and the phone had no problem with that. Then they might think it would be more impressive if the device could survive from an extraordinary height. Then a guy stepped on a terrace, hold the phone over his head, and let the phone fall down. Unfortunately, the Corning Gorilla III 2.5D glass cracked, though the touch screen and display still works.
Happy to see that Ulefone would sincerely suggest people protect their phones instead of playing tricks to convince people their devices are unbreakable.