ASUS Dominates Computex 2021 Design and Innovation Awards
ASUS announced that is has been honored in the 2021 Computex d&i awards with a total of 11 accolades, including two out of a maximum three available Gold awards — for an as-yet-unannounced ASUS display and the ROG Zephyrus Duo 15 SE (GX551) gaming laptop. The company has also been selected as a recipient of one of only three Special awards available globally, in recognition of the ROG Flow X13 and XG Mobile gaming laptop and external graphics card combo.
Computex d&I awards: World’s finest design and innovation recognized by an international jury
Each year, the organizers of the international Computex trade show invite technology manufacturers from all over world to compete in its annual design and innovation (d&i) awards process, which is an exacting, multi-stage assessment of innovation and design quality.
During the initial stage, products are judged by a panel of industry experts and investors, academics and supervisors from both the Industrial Technology Research Institute and the Asia Pacific Industrial Analysis Association of Taiwan. Products selected for further appraisal are then put in from of a panel of international professional jurors, including IT industry experts and representatives from internationally-renowned media.
Products are assessed across these five categories, with equal weighting afforded to each:
– Innovation (originality, uniqueness, differentiation);
– Technical (vision, scalability, material or process adoption, production efficiency, completion);
– Functionality (usability, ergonomics, practicality, safety, universal design);
– Social (industrial efficiency/benefits, environmental protection/carbon footprint, social responsibility);
– Craftsmanship & aesthetics (beauty, refinement, emotional resonance, spatial concepts and application scenarios).
Award-winning ASUS products: Two Gold and one Special among a total of 11 accolades
A total of 11 ASUS and ASUS ROG products were honored by the judges of the Computex d&i awards, across both the Information and Communication Hardware, Components and Peripherals and Gaming Hardware, Software and Peripherals categories. The full list of products and the awards they received is listed below, including four products that have yet to be announced.
ASUS is a multinational company known for the world’s best motherboards, PCs, monitors, graphics cards and routers, and is ranked by Laptop Mag as the best laptop brand in 2020. Along with an expanding range of superior gaming, content-creation and AIoT solutions, ASUS leads the industry through cutting-edge design and innovations made to create the most ubiquitous, intelligent, heartfelt and joyful smart life for everyone. With a global workforce that includes more than 5,000 R&D professionals, ASUS is driven to become the world’s most admired innovative leading technology enterprise. Inspired by the In Search of Incredible brand spirit, ASUS won more than 11 awards every day in 2020 and ranks as one of Forbes’ World’s Best Regarded Companies and Fortune’s World’s Most Admired Companies.