ASUS Zenbook A14 Earns Silver @ IDEA 2025
Products are evaluated based on judging criteria, including design innovation, user benefit, brand and client impact, societal contribution, and appropriate aesthetics — principles that reflect the focus ASUS puts on innovative, user-centric design.
“This recognition reflects our team’s dedication to pushing the boundaries of innovative, user-focused design,” said Mitch Yang, ASUS Chief Design Officer. “Being acknowledged for multiple products underscores the company’s ongoing commitment to advancing design excellence on a global stage.”
Design excellence recognized with Silver award
The Silver award-winning ASUS Zenbook A14 (UX3407) is expertly designed for portability and style. Weighing under one kilogram, it is the world’s lightest Copilot+ PC and the product line’s first Qualcomm Snapdragon® model, blending a minimalist aesthetic with advanced performance. Built for users on the move, it offers long-lasting battery life, AI-driven capabilities, and a refined design featuring tone-on-tone colors and nature-inspired materials. Its lid, keyboard frame, and base are crafted from durable, anti-wear, anti-scratch, and smudge-resistant Ceraluminum™, combining elegance with premium quality.
Finalists showcase excellence across everyday use, gaming, and professional work
Apart from the Silver award, three other ASUS and ROG laptops were also honored at IDEA 2025. The ASUS Zenbook S16 and ROG Flow Z13 were recognized as finalists, while the ASUS ExpertBook B3 Series was named a featured finalist. These accolades showcase our design excellence across everyday use, gaming, and professional work.
Zenbook S16 (UM5606) is our first ultrathin 16-inch next-generation AI laptop, blending high performance with a refined design. Its chassis, crafted from high-tech Ceraluminum in nature-inspired colors, offers enhanced durability while maintaining an ultrathin profile. The design reflects a harmonious balance of natural elegance and technological sophistication.
The 2025 ROG Flow Z13 (GZ302) is a compact 2-in-1 gaming tablet that blends portability with high performance. Its durable aluminum chassis and flexible kickstand enable versatile use, while a long-lasting battery and advanced cooling ensure seamless gaming, productivity, and AI-driven tasks on the go.
ASUS ExpertBook B3 (B3405) offers versatile performance for modern business needs. Powered by the latest Intel® processor with AI capabilities, it delivers seamless productivity with tools like AI ExpertMeet and Microsoft Copilot. Its military-grade durability, lightweight design, full connectivity, and advanced security ensure efficiency on the go, while long battery life, high-quality visuals and audio, and an eco-friendly design support a sustainable, streamlined workflow.
About IDEA 2025
The International Design Excellence Awards (IDEA), presented annually by the Industrial Designers Society of America (IDSA), recognize excellence across multiple design disciplines. For 45 years, IDEA has attracted thousands of innovative entries from professional designers and students worldwide, making it one of the most prestigious awards in the industry.
About ASUS
ASUS is a global technology leader that provides the world’s most innovative and intuitive devices, components, and solutions to deliver incredible experiences that enhance the lives of people everywhere. With its team of 5,000 in-house R&D experts, the company is world-renowned for continuously reimagining today’s technologies. Consistently ranked as one of Fortune’s World’s Most Admired Companies, ASUS is also committed to sustaining an incredible future. The goal is to create a net zero enterprise that helps drive the shift towards a circular economy, with a responsible supply chain creating shared value for every one of us.
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