ASUS Zenfone 12 Ultra Announced
ASUS announced the all-new Zenfone 12 Ultra, a premium 6.78-inch smartphone designed to redefine elegance, functionality, and innovation. This flagship device, powered by the latest Snapdragon® 8 Elite Mobile Platform, combines modern style with cutting-edge AI features — including options for on-device or cloud-based AI — and a commitment to sustainable design, setting a new standard for premium smartphones.

“Snapdragon 6 Gen 4 will drive the next leap forward for smartphones in the mid-tier thanks to significant advancements in AI, gaming and photography,” said Deepu John, senior director, product management, Qualcomm Technologies, Inc. “This platform brings a new level of performance and power efficiency for users to enjoy virtually anywhere with ultra-fast 5G and Wi-Fi, enhancing their everyday activities whether playing, creating, or working.”
The Snapdragon 6 Gen 4 Mobile Platform is expected to be available in smartphones from leading OEMs, including realme, OPPO and Honor, in the coming months. For more information about the new platform, visit the product brief or website.
About Qualcomm
Qualcomm relentlessly innovates to deliver intelligent computing everywhere, helping the world tackle some of its most important challenges. Our proven solutions drive transformation across major industries, and our Snapdragon® branded platforms power extraordinary consumer experiences. Building on our nearly 40-year leadership in setting industry standards and creating era-defining technology breakthroughs, we deliver leading edge AI, high-performance, low-power computing, and unrivaled connectivity. Together with our ecosystem partners, we enable next-generation digital transformation to enrich lives, improve businesses, and advance societies. At Qualcomm, we are engineering human progress. Qualcomm Incorporated includes our licensing business, QTL, and the vast majority of our patent portfolio. Qualcomm Technologies, Inc., a subsidiary of Qualcomm Incorporated, operates, along with its subsidiaries, substantially all of our engineering and research and development functions and substantially all of our products and services businesses, including our QCT semiconductor business. Snapdragon and Qualcomm branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Qualcomm patents are licensed by Qualcomm Incorporated.
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