Football sensation Mohamed Salah signs up as OPPO’s Brand Ambassador…
Football sensation Mohamed Salah has been announced as OPPO MEA brand ambassador, ahead of the regional launch of the leading global smart device brand’s newest photography-focused smartphone, the Reno3 Series. The Reno3 Series is set to launch across the Middle East on March 18 and a collaboration campaign featuring Mohamed Salah will be introduced at that time.
According to Ethan Xue, President, OPPO Middle East, “Mohamed Salah is the perfect person to represent OPPO, as both he and our brand are known for breaking new boundaries in our respective fields, for striving to achieve perfection in everything we do. We recognize Mohamed’s immense professional skills and find it comparable to our upcoming Reno3 Series’ impeccable photography capabilities, which is why now is the perfect time to bring Mohamed on board as our brand ambassador. This is an exciting time for us to extend our reach across the region, and potentially support local football talent in the future, too.”
OPPO has a strong history of supporting exciting sports activities as a way of engaging with the brand’s target youth generation. OPPO has affiliated with in the past include FC Barcelona, ICC, Roland-Garros, Wimbledon and recently announced Boston Marathon, with each offering a globalization strategy that fuses OPPO’s brand internationalization and localization to create ‘glocal’ initiatives. OPPO’s sports sponsorships bridge communication between the brand and its energetic and passion users worldwide, while also effectively conveying its innovative technologies and offering a deeper understanding of the company’s passion and capabilities, bringing fresh opportunities to users who enjoyed showcasing their talent and creativity.
“Clear in every shot” with the upcoming OPPO Reno3 Pro
With its new Reno3 Series, OPPO offers powerful photography settings that claim to deliver the ‘clear in every shot’, under all kinds of life scenarios. Reno3 Pro is packed with 64MP Zoom Quadcam, making it extremely versatile and enabled to capture flawless photos and videos in different shooting requirements. Reno3 Pro will carry on the series’ mission to bring more technology from the lab to everyday life. The 2x optical zoom, 5x hybrid optical zoom and the maximum of 20x digital zoom on Reno3 Pro can generate clear images with little noise no matter near and far.
Apart from the 64MP Ultra-clear Main Camera, Reno3 Pro is the industry pioneer in using advanced software to level up the image quality. The Ultra Clear 108MP Image on Reno3 Pro will raise the smartphone photography experience for users with extreme clarity and high quality. OPPO Reno3 Series will have the world’s first 44MP + 2MP Dual Front Camera with Ultra Night Selfie Mode on OLED screen, which delivers next-level selfie performance day and night.
With Reno3 Series, users can capture more details in daylight, while darker scenes will be made brighter through the camera’s light-capturing settings, which include the breakthrough OPPO Ultra Dark Mode amongst many other exciting features.
Whatever, however, and whenever users choose to capture photographs or videos, the OPPO Reno3 Series will empower users to discover, explore, and capture more beauty in life and the world around them, using the cutting-edge technology that OPPO is renowned for.
More details about the OPPO Reno3 Series will be revealed on March 18.
About OPPO
OPPO is a leading global technology brand, dedicated to providing products infused with art and innovative technology. Based on the brand elements of leading, young and beautiful, OPPO dedicates to the mission of letting the extraordinary users enjoy the beauty of technology. For the last 10 years, OPPO has been focusing on manufacturing camera phones, while innovating mobile photography technology breakthroughs. OPPO launched the first mobile phone, the Smile Phone, in 2008, which marks the beginning of a journey to explore and pioneer extraordinary technology. Today, OPPO brings the aesthetics of technology of global consumers through smart devices, ColorOS, and Internet service like OPPO Cloud and OPPO+. In 2017, OPPO was ranked as the number 4 smartphone brand globally, according to IDC. Today OPPO’s business covers 40 countries and regions, and has 6 research institutes and 4 R&D centres around the world, as well as an International Design Center in London, providing excellent smartphone photography experience to more and more young people around the world.
About OPPO MEA
In 2015, OPPO entered the Egyptian market. In 2016, OPPO set up its Middle East & Africa Sales Center in Cairo. The markets OPPO has entered in the Middle East and Africa include: Egypt, Algeria, Tunisia, Morocco, the UAE, Saudi Arabia, Oman, Kuwait, Bahrain, Kenya, Nigeria, and the Levant. OPPO set up its factory in Algeria in 2017, which made OPPO the first Chinese brand setting up factory in North Africa. Based on the insights of local consumers in each country, OPPO MEA has started the progress of localization. And the localization includes all the perspectives towards each market – product localization, to further meet the core needs of users; marketing localization, to better communicate with local young customers; and team localization, to know our local consumers further and provide better service to the consumers. Within the last year, OPPO has started to adjust its product line in the Middle East region specifically. This has included the launch of its flagship OPPO Find X smartphone and the introduction of the OPPO Reno Series. OPPO will continue to evolve its local product line to offer more premium series to consumers in the region.
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