Lenovo will be the Title Sponsor of Dorna Sports’ Gran Premio di San Marino…

Posted in Jul 30, 2020 in News, no comment

Following a multi-year sponsorship deal with Dorna since 2019, Lenovo will be the title sponsor for the 2020 Gran Premio di San Marino e della Riviera di Rimini – marking the first time for Lenovo as the lead partner at a major motorsports event. Officially named the Gran Premio Lenovo di San Marino e della Riviera di Rimini, the event will be held from September 11 to 13 at the Misano World Circuit Marco Simoncelli. 

Gran Premio di San Marino

Lenovo technologies including high-performance ThinkPad™ laptops, ThinkCentre™ desktops and ThinkStation™ desktop PCs; sleek ThinkVision™ monitors; powerful Lenovo Legion™ laptops, versatile accessories and ThinkSystem™ servers are used by Dorna throughout all the Grand Prix weekends. The Lenovo technology will enable the FIM MotoGP™ World Championship to broadcast to hundreds of millions of fans around the world. As title sponsor at Misano, Lenovo will be the most prominent brand throughout the event with an eye-catching presence at the start bridge, the podium, the press conference backdrops, the last corner and more.

Recognized for its technological innovation and high quality, Lenovo has been the MotoGP Technical Partner since last year. The global technology company provides solutions from supporting day-to-day office operations to analyzing computations from high-tech sensors, like the gyroscopic 4K cameras on each prototype MotoGP machine. Furthermore, the Lenovo brand is a highly visible part of each race weekend, from on-screen graphics to prominent banners in the pitlane at each circuit. Since 2018, the Lenovo Legion gaming brand has also been a vital technology partner contributing to the record-breaking success of the MotoGP eSport Championship.

“Professional motorsports have an amazing ability to connect fans and deliver an uplifting experience,” said Luca Rossi, Senior Vice President, Intelligent Devices Group, Lenovo. “As many around the world turn to the Gran Premio Lenovo di San Marino e della Riviera di Rimini event, we’re proud to sponsor the Grand Prix with Lenovo’s smarter technology and deepen our growing partnership with Dorna Sports.”

Pau Serracanta, Managing Director at Dorna Sports said, “We are delighted to announce Lenovo as the title sponsor of Misano, both because we are strengthening our collaboration with one of the world’s top companies in computing and because the Lenovo brand will take top billing in front of so many fans. Our partnership with Lenovo is a source of great pride for MotoGP, and I very much look forward to a bright future as we continue to work together.”

About Lenovo
Lenovo (HKSE: 992) (ADR: LNVGY) is a US $50 billion Fortune Global 500 company, with 63,000 employees and operating in 180 markets around the world. Focused on a bold vision to deliver smarter technology for all, we are developing world-changing technologies that create a more inclusive, trustworthy and sustainable digital society. By designing, engineering and building the world’s most complete portfolio of smart devices and infrastructure, we are also leading an Intelligent Transformation – to create better experiences and opportunities for millions of customers around the world.

About Dorna
Dorna Sports is an international sports management, marketing and media company, founded in 1988. The organization has its headquarters in Madrid, with further branch offices and subsidiaries in Barcelona, Rome and Tokyo. Dorna has been the exclusive commercial and television rights holder for the FIM Road Racing World Championship Grand Prix (MotoGP) since 1991, since then, adding the MOTUL FIM Superbike World Championship, the FIM CEV Repsol, the Idemitsu Asia Talent Cup, and the British Talent Cup to the portfolio. Also, Dorna is co-organizer of the Red Bull MotoGP Rookies Cup.

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