MediaTek to Integrate Sony’s 360 Reality Audio Technology into its Audio Chipset Portfolio

Posted in Oct 16, 2019 in News, no comment

MediaTek today announced it will integrate Sony’s innovative 360 Reality Audio technology into MediaTek’s portfolio of audio solutions. MediaTek’s audio chipsets are designed to bring high-quality, high resolution audio to sound bars, smart speakers and other connected audio devices. With Sony’s 360 Reality Audio technology integrated into MediaTek’s chipsets, consumers will be able to enjoy a new level of sound quality and a more immersive audio experience.

360 Reality Audio Technology

“For the past two decades MediaTek has delivered cutting-edge audio solutions with the latest sound processing technology,” said Jerry Yu, MediaTek Corporate Senior Vice President and General Manager of the Intelligent Devices Business Group. “Integrating Sony’s 360 Reality Audio technology into our audio portfolio will enable device makers to bring a concert-like audio experience to consumers around the world.”

360 Reality Audio uses Sony’s object-based spatial audio technology to deliver a new type of immersive music experience. Artists can take advantage of Sony’s 360 Reality Audio to create a three-dimensional sound field by mapping sound sources with positional information including distance and angle. Devices that support 360 Reality Audio will reproduce the intended sound from music creators, making listeners feel as if they are immersed in sound from all directions.

Said Yoshinori Matsumoto, Director and Deputy President, Sony Home Entertainment and Sound Products Inc.: “Our 360 Reality Audio technology enables fans to enjoy their favorite music with a truly immersive sound experience. We’re pleased to collaborate with MediaTek and other leading technology companies to bring 360 Reality Audio to the next generation of audio devices.”

MediaTek powers a wide range of sound bars, smart speakers and other connected audio devices. As the No. 1 chipmaker for voice assistant devices, MediaTek’s audio chipsets are designed for high performance audio products. This includes a market leading audio framework that’s capable of supporting advanced audio processing technologies, such as immersive sound, and low power technology, for longer voice standby time and music playback time. MediaTek’s solutions also support voice assistant technology including far-field speech recognition and related audio technology like multi-room music.

About MediaTek Inc.
MediaTek Incorporated (TWSE: 2454) is a global fabless semiconductor company that enables 1.5 billion connected devices a year. They are a market leader in developing innovative systems-on-chip (SoC) for mobile device, home entertainment, connectivity and IoT products. Their dedication to innovation has positioned us as a driving market force in several key technology areas, including highly power-efficient mobile technologies and advanced multimedia solutions across a broad range of products such as smartphones, tablets, digital televisions, OTT boxes, wearables and automotive solutions. MediaTek empowers and inspires people to expand their horizons and more easily achieve their goals through smart technology. They call this idea Everyday Genius and it drives everything they do.

Did this article help you? If so, please tell me in a comment what do you think about it.

Don’t miss any of our future video tutorials, follow us on Youtube. Like us on Facebook. Add us in your circles on Google+. Watch our photo albums on Flickr. Subscribe now to our newsletter.



china gadgets reviews