Motorola Edge Family wins Red Dot for outstanding design
Motorola Edge Family wins Red Dot for outstanding design.
Motorola won its second Red Dot award of the year with the recently launched motorola edge and motorola edge+. Submitted as a family, these two new devices have been recognized in the world’s most renowned design competition for their outstanding design quality. In 2020, designers and companies from 60 countries entered more than 6,500 products in the competition, with only 25% being honored with this recognition.
Motorola’s design philosophy has always been focused on providing consumers with innovation that transforms technology into meaningful experiences. While this extends across our entire portfolio of products, the Motorola Edge and Edge+ deliver the very best all-around experience in a design that’s beautiful, surprisingly functional and advanced in a bold and modern interpretation of what a smartphone can be.
When designing the Motorola edge family usability, simplicity and desirability were top of mind for the team. From the interactive 90-degree curved display and high-resolution camera systems to the fastest 5G data speeds ever and the largest battery of any smartphone – maximizing performance and the consumer experience were key priorities in our design process.
We wanted these premium features to be matched with an equally stunning exterior look and feel with a finish meant to evoke luxury that was inspired by Murano glass blowing for depth and gradient of color. It’s powerful and fast interior is perfectly balanced with a stunning exterior that is all pixels, all imaging and all audio to satisfy the most demanding consumers.
“We recognize the importance of balancing consumer needs with an element of surprise, and the motorola edge family is one step on a longer roadmap to create more seamless, intuitive devices with cutting-edge design,” said Paul Pierce, Head of Premium & Innovation Design at Motorola. “We aim to create devices that adapt to the user, not the other way around. With this in mind, every decision made when creating these new devices was centered around our consumers and increasing usability through purposeful innovation.”
On June 22, 2020, the motorola edge and motorola edge+ will be added to the “Milestones in Contemporary Design” exhibition in the Red Dot Design Museum Essen, where all of the award-winning products will be on display.
Congratulations to the entire team responsible for bringing these beautiful devices to life.
About the Red Dot Design Award
In order to appraise the diversity in the field of design in a professional manner, the Red Dot Design Award breaks down into the three disciplines of Red Dot Award: Product Design, Red Dot Award: Brands & Communication Design and Red Dot Award: Design Concept. With more than 18,000 entries, the Red Dot Award is one of the world’s largest design competitions. In 1955, a jury convened for the first time to assess the best designs of the day. In the 1990s, Red Dot CEO Professor Dr. Peter Zec developed the name and brand of the award. Ever since the sought-after distinction “Red Dot” has been the revered international seal of outstanding design quality. The award winners are presented in the yearbooks, museums and online.
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