OPPO plans $7bn R&D push to build a multiple-access smart device ecosystem

OPPO plans to spend RMB50 bn ($7bn) on R&D in the next three years to build a technology leadership. OPPO aims to build an integrated technology model to drive change and improvement of customer value. A new line of smart watches, smart wireless headphones and 5G CPE products to be launched in the first quarter of 2020.

OPPO today held its OPPO INNO DAY 2019 in Shenzhen under the theme of Create Beyond Boundaries, revealing its insights and initiatives for the era of intelligent connectivity. At the event, OPPO also showcased a variety of smart devices including smart watches, smart headphones, 5G CPE, AR glasses along with key technological breakthroughs in areas such as flash charging, 5G, imaging and software optimization.

The event served as a platform for industry experts, partners and key opinion leaders to elaborate on the future of technology. To introduce, in his keynote speech, Tony Chen, Founder and CEO, OPPO said, “as the adoption of 5G and AI ramp up, intelligent connectivity is increasingly within reach. We believe the concept of connection is just the foundation, whereas the integration and convergence of things will be the future. The concept of intelligent connectivity consists of four key parts, including the convergence of technology and service, the convergence of organization, the convergence of culture and the convergence of technology, arts and humanities.”

Chen also said that, “OPPO has been more than just a phone maker from the outset. In fact, smartphones have simply been a gateway for OPPO to deliver a diverse portfolio of technological services. For OPPO and even the entire industry, there won’t be any company solely focusing on smartphones.”

The three key strategies for the era of Intelligent Connectivity
In the next 3 years, Chen announced an R&D budget of RMB 50 billion (about USD $7 billion) will be set aside to develop core technologies in hardware, software and system in addition to 5G/6G, AI, AR, big data and other frontier technologies.

In order to seize 5G opportunities, OPPO plans to implement three key strategies. For a start, the company will remain committed to core technology R&D to develop world-leading tech; second, OPPO will build a multi-portal ecosystem of intelligent devices with smartphones serving as the key gateway; and finally, OPPO will continue to rethink user service and optimize its content and service offerings.

Building an integrated technology system to power immersive and personalized 5G experiences
Levin Liu, OPPO Vice President and Head of OPPO Research Institute said in his keynote speech, “as the importance of convergence between technologies and services becomes essential, OPPO is building an integrated technology model that covers five spheres, namely: equipment, data, computing, services and scenarios. The model, in which 5G and AI serve as the infrastructure and our core capacities, integrates all technologies to create an all-around consistent technological experience. OPPO will follow a “three circle scenarios” roadmap that covers personal scenarios, vertical scenarios and convergent scenarios to plan its future lineup of devices.

With this, Liu added that OPPO plans to launch smart watches, smart wireless headphones and 5G CPE in Q1, 2020.

During the event, OPPO and IHS Markit, a leading global information provider, jointly released the whitepaper titled, “Intelligent Connectivity: Unleashing Opportunities with the Power of 5G, AI and Cloud.” By illustrating the trends and prospects of the industry in the era of intelligent connectivity powered by 5G, the whitepaper provides suggestions and guidelines for the future development of an intelligent and converged ecosystem.

OPPO also hosted a forum titled “Future Integration in the 5G World”, in which a panel of leading industry experts, including OPPO Chief 5G Scientist Henry Tang, well-known Financial Writer and Founder of Hangzhou Bajiuling Cultural Creativity Co., Ltd and Lanshizi Financial Publishing Center Wu Xiaobo, IHS Markit Executive Director Tom Morrod, Microsoft (China) National Technology Officer Qing Wei, Endowed Boya Professor of Peking University and Executive Director of Center on Frontiers of Computing Studies Chen Baoquan, and Founder of Context Lab Sheng Wu, exchanged views on the intelligent connectivity powered by 5G.

Combining insights stemming from the trends of intelligent connectivity and outlining their development stages as well as its own technological roadmap, OPPO is committed to continuing its focus on underlying technology innovations. The ultimate goal is to drive the long-term development of its smart device business, providing users with more comprehensive and personalized technological experiences. At the conference, Chen said that OPPO will continue to stay true to the company’s core values of “Benfen,” while actively working with partners across the entire industry chain in an open and mutually beneficial way to explore the future of intelligent connectivity.

About OPPO
OPPO is a leading global smart device brand. Since the launch of its first smartphone – “Smiley Face” – in 2008, OPPO has been in relentless pursuit of the perfect synergy of aesthetic satisfaction and innovative technology. Today, OPPO provides a wide range of smart devices spearheaded by the Find and Reno series. Beyond devices, OPPO provides its users with the ColorOS operating system and internet services like OPPO Cloud and OPPO+. OPPO operates in more than 40 countries and regions, with 6 Research Institutes and 4 R&D Centers worldwide, as well as an International Design Center in London. More than 40,000 of OPPO’s employees are dedicated to creating a better life for customers around the world.

Did this article help you? If so, please tell me in a comment what do you think about it.

Send us your news and press releases to publish for free or you can also send your company’s samples to unbox and review. Don’t miss any of our future video tutorials, follow us on Youtube. Like us on Facebook. Watch our photo albums on Flickr. Subscribe now to our newsletter.

Post a comment


Jisulife Special Offer only from May 17 to 20, 20% off New Arrival Discount for EDC Festival Season, just use our discount …

May 18, 2024

This firmware is for X96 Mini TV Box with Amlogic S905W as CPU. Download Android 7.1.2 stock firmware for X96 Mini TV …

May 18, 2024

Meet Ulefone Note 18 Ultra, Best Value 5G Phone.   The Note 18 Ultra embodies simplicity and sophistication with its creative 3D …

May 17, 2024

Coupon Code Alert! You can now buy LIECTROUX C30B Smart Robot Vacuum Cleaner from Banggood.com for only $150.99 (regular price: $173.99) if …

May 17, 2024

Coupon Code Alert! You can now buy [EU Direct] KuKirin G3 Pro Electric Scooter 23Ah 52V 1200W*2 Dual Motor 10in Folding Moped …

May 17, 2024

This firmware is for X96S P Wireless Display Dongle with AMLogic S905Y2 as CPU. Download Android Pie 9.0 stock firmware for X96S …

May 17, 2024

In late 2023, Rogbid made waves with the debut of its inaugural smart ring, receiving widespread praise. Just six months later, the …

May 16, 2024

Oukitel WP35 World Premiere Sale Is Closing Soon on AliExpress.com, with a super competitive premiere price of $179.99, lower than the regular …

May 16, 2024

Qualcomm Technologies, Inc. and Aramco, a global integrated energy and chemicals company, aim to contribute to connectivity, AI, and advanced computing technologies …

May 16, 2024

You can now buy Tranya F1 True Wireless Earbuds with 50% Off with our coupon: Shareasale50. Tranya F1 main features 1. F1 is …

May 16, 2024

Coupon Code Alert! You can now buy AOOSTAR GEM12 Pro AMD Ryzen 7 Mini PC from Banggood.com for $663 (Flash Deal price: …

May 16, 2024

Coupon Code Alert! You can now buy [New Upgrade] Ninkear N16 Pro Laptop from Banggood.com for $659.99 (Flash Deal price: $709.99) with …

May 16, 2024