Qualcomm Drives Completion of Next-Generation Video…
Qualcomm Drives Completion of Next-Generation Video Compression Standard. With a 40% increase in video streaming efficiency, Versatile Video Coding will reimagine how consumers digest digital content & accelerate adoption of video for remote work, education and telemedicine.
Qualcomm Technologies, Inc., a subsidiary of Qualcomm Incorporated, today announced the completion of the Versatile Video Coding (VVC) standard for video compression. Qualcomm’s leadership in contributing technologies, driving proof-of-concepts, and bringing the standard development to conclusion resulted in the standard completion on July 6th, with commercial deployments expected in 2021.
VVC is the next-generation video compression standard designed to power the creation and consumption of rich digital media experiences. Incorporating innovative new solutions for compression, decompression, processing, and coded representation of video images, audio, and their combination, VVC makes the video transmission more efficient and offers a 40% reduction in file size compared with the previous standard, HEVC, while maintaining the same level of video quality. Compared with a raw data file, VVC offers a 1000x reduction.
“By 2022, 82% of internet traffic will be video. In our connected world of Netflix, Zoom calls, and video sharing, video compression is an extraordinarily important technology area that people around the world rely on every day,” said Marta Karczewicz, vice president of technology, Qualcomm Technologies, Inc. and nominee for the European Inventor Award’s Lifetime Achievement laurel for her seminal work in video coding. “Qualcomm Technologies’ world-class engineers have driven the standard to completion with our foundational technology contributions and unparalleled leadership.”
“Qualcomm Technologies is extremely proud of the great work our inventors and engineers have done in creating the core technologies that went into the VVC standard and driving the standard to completion in the middle of a global pandemic. Qualcomm is an IP leader across so many different fields of technologies that facilitate people’s connected experiences on a daily basis. We change the way the world connects, computes, and communicates, and we’re excited to enable the new possibilities of video streaming VVC offers the world,” said Jim Thompson, executive vice president, engineering and chief technology officer, Qualcomm Technologies, Inc.
VVC, like the 5G cellular standard, is the result of a collaborative effort between dozens of companies offering technologies and driving consensus. Qualcomm is the world’s leading technology company in these standards, developing and contributing the foundational technological innovations that form the heart of how these technologies work.
About Qualcomm
Qualcomm is the world’s leading wireless technology innovator and the driving force behind the development, launch, and expansion of 5G. When we connected the phone to the internet, the mobile revolution was born. Today, our foundational technologies enable the mobile ecosystem and are found in every 3G, 4G and 5G smartphone. We bring the benefits of mobile to new industries, including automotive, the internet of things, and computing, and are leading the way to a world where everything and everyone can communicate and interact seamlessly. Qualcomm Incorporated includes our licensing business, QTL, and the vast majority of our patent portfolio. Qualcomm Technologies, Inc., a subsidiary of Qualcomm Incorporated, operates, along with its subsidiaries, substantially all of our engineering, research and development functions, and substantially all of our products and services businesses, including our QCT semiconductor business.
Did this article help you? If so, please tell me in a comment what do you think about it.
Don’t miss any of our future video tutorials, follow us on Youtube. Like us on Facebook. Add us in your circles on Google+. Watch our photo albums on Flickr. Subscribe now to our newsletter.
