Redmi 12C, Your Entry-level Smartphone Expert
Xiaomi announced Redmi 12C, the latest all-round entry-level smartphone, offering one of the most powerful performances within its price segment in international markets starting at USD 109.
Powered by MediaTek Helio G85 processor, Redmi 12C allows for up to 6+5GB extended RAM and 1TB storage extension¹ for smoother day-to-day operations, quicker app starts, as well as more storage for your content. Featuring a large 5,000mAh battery, the device provides you enough power to last through the day. Equipped with advanced and responsive fingerprint sensor, Redmi 12C further stands out for allowing users to unlock the phone, open an app, or authenticate a mobile payment just by placing their finger directly on the display.
With its large 6.71″ HD+ display and a sleek 20.6:9 aspect ratio, Redmi 12C brings a better and immersive experience when reading, watching videos and gaming. Moreover, the reading mode helps relieve eye strain that may come with extended screen time. This bigger and better display is packed into a stylish and recognizable design, along with a flat edge and an unibody curved back which improve overall aesthetics and grip feel. Redmi 12C comes in four colors: Graphic Grey, Ocean Blue, Mint Green, or Lavender Purple.
On the camera front, Redmi 12C is capable of capturing vivid moments with greater details in everyday scenes with its 50MP main camera. With the help of powerful HDR and Night Mode, Redmi 12C is capable of taking clearer city nightscape pictures with greater details even in challenging situation.
Redmi 12C come in five variants – 3GB+32GB, 3GB+64GB, 4GB+64GB, 4GB+128GB and 6GB+128GB, with 3GB+32GB starting at USD 109. Redmi 12C will be available starting March 8th.
¹ Memory Extension is only available when there is sufficient storage space on your device. The extension of RAM storage capacity varies across different models.
² Data from Xiaomi Labs. Actual results may vary.
Xiaomi Corporation
Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core. Embracing our vision of “Make friends with users and be the coolest company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology. Xiaomi is one of the world’s leading smartphone companies. The company’s market share in terms of smartphone shipments ranked no. 3 globally in the fourth quarter of 2021. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, more than 434 million smart devices connected to its platform (excluding smartphones and laptops) as of December 31, 2021, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2021, the company made the Fortune Global 500 list for the third time, ranking 338th, up 84 places compared to 2020. Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.
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