SEI Robotics and SoFast joined forces, Exclusive Demo @ IBC 2025
SEI Robotics and SoFast joined forces to offer a global “Content + Device” turnkey solution – Exclusive Demo at IBC 2025. At IBC 2025, SEI Robotics, a global leader in OTT and Android TV solutions, and SoFast, a worldwide leader in FAST channels, Pay TV, and Cloud Gaming, showcased the first results of their new strategic partnership, with live demonstrations on SEI Robotics’ booth.
This collaboration extends far beyond a simple integration with SEI’s Skyway platform: it gives all current and future SEI customers instant access to SoFast’s portfolio of over 1,500 channels, including FAST (ad-supported) and Pay TV (subscription-based), ready for immediate deployment.
“This partnership allows any platform running on SEI devices to add a complete bouquet of content (FAST / AVOD / SVOD / PayTV) in just a few hours — with no need to handle content acquisition or technical setup,” explains Yanai Arfi, CEO of SoFast. And to add: “It’s a major leap forward for any OTT platform, telco, or device manufacturer looking to launch a full TV service quickly and efficiently.”
Natural Complementarity: Hardware, Software, Content & Monetization
While SEI Robotics brings its certified Android TV solutions, middleware, and devices, SoFast delivers the full content layer: thematic FAST channels, premium PayTV channels, sports, VOD, Cloud Gaming services, dynamic ad insertion (SSAI), and analytics back-office.
“We see this collaboration with SoFast as a natural extension of our mission: providing operators with powerful, ready-to-deploy solutions,” says Jeff Yin, CEO of SEI Robotics. “By combining our certified Android TV devices
and Skyway platform with SoFast’s extensive channel portfolio, we are offering the market an unmatched turnkey solution that reduces time-to-market and maximizes value for our customers.”
Joint Presence at IBC 2025
The two partners will be exhibiting together at IBC 2025, with a dedicated SoFast area hosted on the SEI Robotics booth, where visitors will be able to experience the channels in live demo mode.
About SEI Robotics
SEI Robotics is a leading provider of certified Android and Google TV ecosystem solutions, with deployments in over 50 countries. Its Skyway platform helps operators, integrators, and device makers seamlessly deploy and manage OTT content, services, and end-user devices.
About SoFast
SoFast is a global company specializing in the creation, distribution, and monetization of FAST, PayTV, and Cloud Gaming channels. With a portfolio of over 1,500 channels, SoFast is integrated with over 260 platforms worldwide, including LG, Roku, Pluto TV, TCL, Xiaomi, Sling, Vizio, Hisense, Whale, and more.
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