UMi Z follows Bauhaus principle on the design and manufacturing process. This principle is simple, we put user experience above all matters, while our aesthetic is unfolded in details of usability and crafting.
We aim not just to make a powerful phone, but a Functional Artware: what we mean with this? Speaking about the design, nowadays to make a good looking phone is fairly easy but to design just to catch the eyes is a wrong idea: we don’t design for how it looks but how it works – both in visual and functional senses.
Of course, we talk about Artware as a whole, not only about the design, because UMi Z vitalizes the hardware and firmware as well to guarantee the most pleasant real life experience: in order to put the user experience in the middle of the project, we don’t just simply go for the most powerful specs, but a careful selection to bring the best outcome.
So we chose the powerful and exclusive Mediatek Helio X27 deca-core processor, which is not only very powerful but also energy efficient, thanks to the Tri-cluster technology embedded. This new-generation chipset also helps to improve the quality of photos, thanks to a brand new ISP developed by the Taiwanese Chip Maker, paired with two 13Mpx Samsung Cameras for high quality pictures – one on the back with PDAF and Laser focusing, Quad Led Flash and one on front for selfies with soft light – so this SoC reaches three important aspects on the pursuit of the best user experience: Top Power, Top Energy Saving and Top Photos.
The UMi Z also packs 4GB of RAM for an uncompromising multitasking and Top Fluidity, 32GB of Storage (with SD support up to 256GB) to store all your medias, a 5.5 inch Full HD display made by SHARP with vibrant and realistic colors, a 3780mAh Battery made by Sony with Quick charging support for endless energy.
This great hardware runs at its best thanks to a smooth pure Android 6 Marshmallow with no bloatware and useless software to give you total freedom in customization and Top Speed in daily usage.
Everything is enclosed into a Top Quality full metal body which oozes quality on every millimeter, thanks to all the complex processes used to carve it.
UMi Z will be the last smartphone sold under UMi name, from Z PRO onwards the smartphones will be sold under the UMIDIGI Label.