Xiaomi EV Customization Service Launches with 26 Exclusive Options
Xiaomi EV announced the launch of the Xiaomi Customization Service, starting with the Xiaomi YU7 Max and Xiaomi SU7 Ultra. Building on the strong market reception of Xiaomi YU7, acclaimed as a premium high-performance SUV that combines sophisticated design with advanced intelligence, this new program offers an extensive range of personalized options. The inaugural collection features 26 exclusive selections, including advanced paint finishes, curated interior themes, unique decorative components, and more. Each option is meticulously engineered, providing discerning customers with a deeply personalized and high-quality ownership experience.
Democratizing Luxury: Curated Experiences with Exceptional Value
While efficiency remains paramount in modern manufacturing, true customization demands a different approach, one centered on artisanal craftsmanship and meticulous attention to detail. Confronting the inherent challenges of low-volume, high-complexity production, Xiaomi has leveraged its expertise in supply chain integration and smart manufacturing to make personalized luxury accessible. The core mission of Xiaomi Customization Services is not merely to offer an extensive menu of options, but to deliver a curated, high-quality, and personalized experience typically offered by ultra-luxury cars. By providing exceptional value without compromise, Xiaomi EV empowers discerning customers to express their individuality, transforming their vehicle into an authentic reflection of personal taste.
Extensive Personalization: A Portfolio of 26 Meticulous Choices
The initial phase of Xiaomi Customization Services combines technical innovation with meticulous detail across a spectrum of 26 choices. These options facilitate extensive customization, spanning significant elements such as vehicle paint and refined touches like embroidery, collectively engineered to meet the sophisticated aesthetic demands of users.
Artisan-Grade Paints: Unmatched Depth and Manual Craftsmanship
Xiaomi EV offers five initial premium paint options, which are defined by complex application techniques and unique effects.
– Amethyst Purple: This flagship color achieves an exceptional mirror-like finish, renowned for its depth and clarity. The development process required nearly 50 hours of meticulous manual spraying and polishing across five distinct stages to create a surface virtually free of orange-peel effect. The finish incorporates a double-layer clear coat applied through a 4C3B process (four coats, three bakes), resulting in a 31% thicker paint film compared to standard Xiaomi production models. This enhanced thickness creates profound visual depth, where perfect surface reflections merge with internal light refraction, resulting in a truly three-dimensional, jewel-like appearance.
– Buttercup Yellow: This high-saturation sports car color captures the vitality of spring’s first buds. Its unique vibrancy is achieved by layering white, lemon yellow, and green pigments within the color base. This sophisticated formulation creates a dynamic, multi-dimensional hue that offers subtle variations in different lighting conditions.
– Velocity Red: This finish is distinguished by its outer layer of tinted red clear coat, a feature that makes it four times more expensive than a standard clear coat. Unlike transparent variants, this nano-grade coating acts like a red filter, creating a purer and more intense hue that appears vividly bright under light and boosts color saturation by 20%. The base coat itself utilizes a pure red pigment for high color purity, enhanced with red aluminum and red pearl flakes so that even the sparkle reflects a true red tone. This multi-layered application creates a profound and variable red that captivates from every angle.
– Nightfall Rose: True to its name, this exceedingly rare color evokes a rose blossoming at the precise moment sunset meets dusk — elegant yet never overwhelming. It is an exceptionally uncommon finish in the automotive world, renowned for its unique color-flip effect. Under direct light, it shimmers with vibrant red particles, while in shaded areas, it reveals a cooler, muted rose-toned depth.
– Dawn Pink (Matte): This is a matte pink with a powerful presence. Its factory-applied matte finish is achieved by incorporating matting agents into the top clear coat, precisely controlling the gloss level. By minimizing light reflection, the matte layer eliminates the interference of light and shadow, ensuring every body line and contour appears sharply defined, much like a sculptural masterpiece. The color coat is further infused with Xiaomi’s most exquisite pearlescent pigments, which contain mineral particles of varying hues and sizes to create a remarkably rich depth.
Curated Interiors: A Symphony of Color, Material, and Craftsmanship
With five striking exterior colors, each with a strong personality, the collection’s bold spirit carries into the interior. Here, four industry-scarce color schemes break free from conventional black, white, and gray. Through expert design curation, these interiors harmonize contrasting hues to create unique atmospheres ranging from vibrant and energetic to elegant and retro, or from understated and profound to outright luxurious.
– Iris Blue & Onyx Black Dual-Tone: A primary highlight is this blue and black two-tone scheme. It features blue Alcantara®, challenging the traditional bias toward black. This treatment transforms Alcantara® from a “performance material” into an “artistic expression medium.” The diverse color options of colored Alcantara® fully showcase an ultra-luxurious interior design.
– Polar Night Black & Neon Yellow Dual-Tone: This combination offers a sportier feel. The yellow brilliantly accents the black, which provides a subdued foundation for the vibrant color.
For Xiaomi SU7 Ultra, two color combinations are offered:
– Polar Night Black & Glacier Blue Dual-Tone: This pairing emphasizes sophisticated design, evoking the moment a glacier meets the night sky, creating a restrained yet powerful presence.
– Moonshadow Gray & Charcoal Black & Yellow Accent Tri-Tone: This is a three-tone interior typically found only in ultra-luxury brands. Here, yellow represents courage and vitality, gray signifies stability and depth, and black adds a profound, low-key base. Together, they achieve a perfect balance of bold expression and refined restraint.
Material Artistry: Innovative Surfaces and Exquisite Details
Beyond its masterful use of color, Xiaomi EV demonstrates profound thoughtfulness and creativity through its material artistry, exemplified by the exquisite Ash Wood Veneer. Inspired by the mountainscapes of traditional ink-wash paintings, each panel is crafted using a rotary-cutting technique that reveals unique, layered grain patterns, ensuring no two pieces are alike. This commitment extends to an advanced aluminum-dust inlay process. After painting, artisans manually rub micron-level dust into the wood’s grooves using suede leather, then remove excess particles with an electrostatic brush. This technique accentuates the natural texture of the wood. The result is a trim of exceptional depth and sophistication, where light catching the metallic particles enhances its three-dimensional luxury and artistic presence.
Following the 24K gold emblem, Xiaomi EV again redefines material boundaries by uniting ceramic with gold to create its innovative ceramic emblem, available in 24K gold with black or white ceramic. Using precise magnetron sputtering plating technology, the gold application creates a luxurious visual experience reminiscent of “gold-inlaid-jade.” Ceramic, a material signature of high-end watches and jewelry, represents an ultra-luxury symbol in automotive customization. By introducing it to automotive design, Xiaomi EV creates enduring components with unique texture and timeless beauty. The collection also features a distinctive 24K gold & carbon fiber emblem, as well as a matte black emblem, each embodying sophisticated luxury.
Sculpted Form and Function: Forged Wheel Artistry and Brake Accents
Moving beyond the limitations of traditional cast wheels, Xiaomi EV employs forging technology combined with milling to create the 21″ 5 Double-Spoke Forged Wheels, available in four colors: Amber Gold, Lunar Silver, Mirror Silver, and Charcoal Black. The ultra-lightweight design features slender spokes, complex hollows, and sharp surface cuts. An extensive milling process, utilizing over 20 tools, requires nearly three times the machining time of mass-produced forged wheels, resulting in an immediately recognizable forged appearance. The Mirror Silver version undergoes precision diamond cutting for a flawless, sharp mirror finish. Each wheel serves not only as a performance component but as a work of art that combines mechanical aesthetics with aerodynamic efficiency, achieving a level of sophistication unattainable with cast or conventional forged wheels. They are complemented by calipers in three bold colors for both Xiaomi YU7 Max and Xiaomi SU7 Ultra : Red, Blue, and Green. The blue and green options feature high-saturation metallic paint with a shimmer effect, while the red caliper forgoes metallic shine to emphasize pure performance. All three colors create distinctive combinations with the body paint and wheels. They are complemented by calipers in three bold colors for both Xiaomi YU7 Max and Xiaomi SU7 Ultra : Red, Blue, and Green. The blue and green options feature high-saturation metallic paint with a shimmer effect, while the red caliper forgoes metallic shine to emphasize pure performance. All three colors create distinctive combinations with the body paint and wheels.
A custom plaque on the interior of the front door, exclusive to Xiaomi YU7 Max, is available in either matte or high-gloss finishes and crafted using a precision electroforming technique borrowed from the luxury goods industry. This method achieves micron-level accuracy in reproducing intricate textures, such as fingerprints or relief patterns, thereby enhancing the item’s uniqueness and collectibility. Unlike standard plating, it produces a dense, pore-free surface that yields a mirror-like, high-gloss finish.
Signature Experiences: Thoughtful Touches and Personalized Elements
Extensive yet meticulous, Xiaomi Customization Services go far beyond the obvious to transform even nuanced, interactive elements into personalized expressions of luxury and exclusivity.
– Seatbelts: The seatbelts continue the interior’s bold color palette. Available in Iris Blue, Neon Yellow, and Glacier Blue, these special colors serve as vibrant accents that harmonize with the cabin’s design.
– Nebula-shaped Door Light: A starlight welcome light projects an intricate pattern inspired by the concept of a futuristic wormhole, turning each arrival and departure into a moment of ceremony and distinction.
– Bolt Livery: “Classic Bolt Livery”, inherited from Xiaomi SU7 Ultra Prototype, is available in yellow, blue, or black. This decorative element carries symbolic weight, celebrating Xiaomi’s high-performance DNA while offering a distinctive visual statement.
– 1.7㎡ Carbon Fiber Roof (exclusive option for Xiaomi SU7 Ultra): The expansive 1.7㎡ carbon fiber roof appeals to driving enthusiasts, enhancing the vehicle’s overall sporty character.
– Front Compartment Plaque: A hidden surprise awaits under the front hood. Unlike production versions that display motor power, this plaque is engraved with a special message for cars that are part of the customization program, adding a layer of understated exclusivity.
A Class Exclusive: A Dedicated Customization Service Center
Xiaomi EV has inaugurated an exclusive, over 400-square-meter customization center at its factory store. This dedicated facility, the first of its kind in the segment, offers customers a unique journey blending advanced technology with personalized luxury. The center features an integrated layout with display, production, and hands-on workshop zones. This environment is designed to rival the private ateliers of ultra-luxury brands, allowing for an immersive appreciation of details down to every thread and piece of leather. Customers can observe master craftsmen handcrafting seats through the process of upholstery and embroidery, providing a transparent view into the artisanal process. A DIY leather workshop further enhances the experience. Here, guests can create personalized items, such as keychains or card holders, from the same leather used in the vehicle’s interior. The workshop is fully equipped with professional tools from heat-pressing to laser engraving. With guidance from expert artisans, visitors can imprint set designs or unleash their own creativity, resulting in a deeply engaging and memorable hands-on experience.
Availability
Xiaomi Customization Service is crafted for those who reject the ordinary and pursue aesthetic excellence, achieved through significant investment in rare materials. The development path encountered numerous challenges over the past two years. Each customized vehicle relies on small-batch production and extensive handcrafting by experienced artisans. The substantial time and cost far exceed mass-produced models, resulting in minimal capacity. The service will commence with a one-year trial operation, initially limited to 40 vehicles per month, featuring Xiaomi YU7 Max and Xiaomi SU7 Ultra models. This deliberate pace is not a reflection of inefficiency, but a considered commitment to unparalleled quality and uniqueness. This service is designed for individuals with discerning tastes, refined aesthetics, and a persistent drive for self-expression. It is Xiaomi EV’s special gift to those who refuse to settle for the commonplace.
* Customization options availability varies by model. Available in Mainland China only. The final effect is subject to the production vehicle.
About Xiaomi Corporation
Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core. Embracing our vision of “Make friends with users and be the coolest company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The Company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology. Xiaomi is one of the world’s leading smartphone companies. In June 2025, the MAU reached approximately 731.2 million (including smartphones and tablets) globally. The Company has also established the world’s leading consumer AIoT (AI+IoT) platform, reached approximately 989.1 million smart devices connected to its platform (excluding smartphones, laptops and tablets) as of June 30, 2025. In October 2023, Xiaomi upgraded its strategy to “Human x Car x Home” smart ecosystem, seamlessly merges personal devices, smart home products, and cars. Xiaomi always centers on humanity and is committed to providing comprehensive, better connected experiences. Xiaomi products are present in more than 100 countries and regions around the world. In July 2025, Xiaomi was included in the Fortune Global 500 list for the seventh year in a row, ranking 297th. Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.
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