ASUS Republic of Gamers Teams up With ArtCenter College of Design


ASUS partners with ArtCenter: Collaboration with ArtCenter to reimagine the ROG Zephyrus G14 gaming laptop and its AniMe Matrix™ LED display. Cross-departmental effort: Students from multiple majors and multiple teams from ROG involved in joint effort. Students design the future of ROG: Partnership will explore near- and far-future implementations of AniMe Matrix.

ASUS Republic of Gamers (ROG) is proud to announce a collaboration with ArtCenter College of Design, aiming to develop new possibilities for the ROG Zephyrus G14 gaming laptop and its iconic feature, the lid-mounted AniMe Matrix™ LED display. Students and faculty from across multiple departments will partner with ROG engineers and designers to collaborate on new possibilities for the future of AniMe Matrix.

ASUS partnering with ArtCenter
ASUS previously partnered with ArtCenter College of Design, working together on the ProArt product line that focuses on professionals and content creation. During that effort, ArtCenter’s young artists and designers came up with numerous novel and innovative ideas that could be implemented in future versions of existing products. This time, ROG and ArtCenter are working together to develop new functionality and features for AniMe Matrix, the iconic LED system built into the top lid of the ROG Zephyrus G14. As a powerful creative tool, ROG is eagerly looking forward to the team’s creations.

”ROG is committed to producing out-of-this-world experiences for gamers and enthusiasts everywhere,” said Allen Chen, director of the ASUS Design Center. “We are currently aiming to extend the potential on Zephyrus G14’s AniMe Matrix even further. That’s why we reached out to ArtCenter, which has an outstanding reputation for product design and collaboration.”

Cross-departmental effort
ArtCenter College of Design has recruited a multi-departmental team, with faculty and students from Product Design, Media Design Practices, Graphic Design, Interaction Design and Transportation Design majors all contributing. “The project itself is quite different than most we’ve tackled,” said Jeff Higashi, Associate Professor of Product Design at ArtCenter. “In my view, it’s like a professional internship in 14 weeks. The outcomes need to be feasible for today with an outlook on tomorrow’s product strategy for succession and expansion. Even some internships don’t provide this.”

ROG will support the project with members of its product marketing, design, R&D and marketing teams assisting throughout the process. These team members will serve as mentors for the next generation artists and designers whenever they need a helping hand over the course of the project.

Students design the future of ROG
This 14-week partnership kicked off on September 15, 2021 and will take the students through three distinct phases. At first, the young artists will focus on building a deep understanding of the current G14 and its implementation of AniMe Matrix. In the second phase, the team will help develop new ideas about what the G14 can be used for and potential interactions with other ROG products, as well as creating new animations and experiences with the AniMe Matrix™ LED system. Towards the end of the semester, the next generation artists and designers will focus on future applications for this technology across a wide spectrum of devices. With this holistic approach, students will be able to see the product from multiple perspectives and help craft new possibilities for an existing device.

Did this article help you? If so, please tell me in a comment what do you think about it.

Don’t miss any of our future video tutorials, follow us on Youtube. Like us on Facebook. Watch our photo albums on Flickr. Subscribe now to our newsletter.




Post a comment


Coupon Code Alert! You can now buy WELOCK PCB51 Bluetooth Smart Lock with keypad from Welock.com with €50 off, 2-Year warranty & fast …

Jul 9, 2025

Tech lovers, productivity warriors, and digital creators — it’s that time of the year again! Prime Day is here, and with it …

Jul 9, 2025

Building on the legacy of its groundbreaking predecessor, MOONDROP proudly unveils the PARA2 – the next evolution in its acclaimed over-ear planar …

Jul 9, 2025

To show our appreciation, we’re giving you a special 10% off everything in the Blackview store (10% Off with Code: BV2025). On …

Jul 9, 2025

Prime Day Mega Deals Are Here, Save €60 on WELOCK Smart Locks. This Prime Day, WELOCK brings Amazon-level discounts—the lowest prices of …

Jul 9, 2025

This firmware is for MAGICSEE Iron+ TV Box with AMLogic S912 as CPU. Download Android Nougat 7.1.2 firmware for MAGICSEE Iron+ TV …

Jul 9, 2025

Best Deal Alert! You can buy BENFEI USB Type-C to USB 3.0 Adapter from Amazon.com with 18% off. Hurry up, limited time offer! …

Jul 8, 2025

Amazon Prime Day (July 8–11) is here – and it’s your chance to upgrade your outdoor space with Sylvox’s biggest deals of …

Jul 8, 2025

Global AI device ecosystem company HONOR launched the next-generation foldable smartphone HONOR Magic V5 in China. As the world’s thinnest and lightest …

Jul 8, 2025

Moondrop is a pioneer brand in the HiFi audio industry. From high-performance in-ear monitors to high-resolution portable DAC/Amps and full-sized over-ear headphones, …

Jul 8, 2025

Samsung Electronics announced that it has signed an agreement to acquire Xealth, a unique healthcare integration platform that brings diverse digital health …

Jul 8, 2025

Hisense, a leading global brand in consumer electronics and home appliances, continues to showcase its cutting-edge display technology on the world’s biggest …

Jul 8, 2025