ASUS Reveals All-New TUF Gaming Logo

ASUS announced a new TUF Gaming logo to reinforce its expanding mission as the premiere PC gaming series for those who demand superior durability, dependable stability, and great value.

This exciting new look will complement the foundation of TUF Gaming while signaling the start of what’s yet to come. The first product line to implement the new TUF Gaming logo will be the latest ASUS TUF Gaming NVIDIA® GeForce RTX™ 3000 series graphics cards, launching now. Additional TUF Gaming products will adopt the new family design language starting in early 2021, including motherboards, graphics cards, laptops, desktop PCs, cases, keyboards, mice, headsets, monitors, power supplies, and coolers.

The TUF Gaming Mission: For those who demand durability and stability above all else
The new TUF Gaming logo fulfills the needs of an expanding mission. The product series now covers a wider range of product lines designed for a more diverse audience that spans from younger users and new recruits all the way through to seasoned DIY veterans. To accommodate the growth of the TUF Gaming product series, this new look projects modern simplicity with clean lines and sharp angles, which is a departure from the emblem of the current logo. These geometric design elements are also carefully aligned in order to reinforce the dependability and stability that defines the TUF Gaming series.

Even though the logo is changing, the foundation of the TUF Gaming product series stays the same. Every TUF Gaming product is rigorously tested for stability, durability and comes loaded with essential gaming features, and exhibits unique and distinctive style.

About ASUS
ASUS is a multinational company known for the world’s best motherboards, PCs, monitors, graphics cards and routers, and driven to become the most-admired innovative leading technology enterprise. With a global workforce that includes more than 5,000 R&D professionals, ASUS leads the industry through cutting-edge design and innovations made to create the most ubiquitous, intelligent, heartfelt and joyful smart life for everyone. Inspired by the In Search of Incredible brand spirit, ASUS won more than 11 prestigious awards every day in 2018 and ranked as one of Forbes’ Global 2000 Top Regarded Companies, Thomson Reuters’ Top 100 Global Tech Leaders and Fortune’s World’s Most Admired Companies.

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