MediaTek’s MT9638 4K Smart TV Chip Ushers in a New Era of AI-Enabled Experiences


MediaTek’s MT9638 4K Smart TV Chip Ushers in a New Era of AI-Enabled Interactive Multimedia Experiences. New chip pairs innovative AI-powered features with the latest connectivity and display technologies.

MT9638

MediaTek today announced its new 4K smart TV chip, the MT9638, with an integrated high-performance AI processing unit (APU). MT9638 supports cutting-edge AI-enhancement technologies such as AI super resolution, AI picture quality and AI voice assistants, plus variable refresh rate (VRR) and MEMC (motion estimation and motion compensation) so graphics appear smoother. With its high performance processing for optimized visual quality, MT9638 gives global TV makers premium features to design competitive 4K smart TVs.

“As smart home appliances become more intelligent and diversified, smart TVs are becoming the new hub for the smart home as consumers take advantage of AI-enabled multimedia features to control all their devices right from their TV,” said Alex Chen, General Manager of the TV Business Unit at MediaTek. “The new MT9638 continues our legacy as the No. 1 chip provider of smart TVs, bringing consumers incredible AI, multimedia, gaming and entertainment experiences in theater-quality 4K.”

MediaTek’s premium TV chip technologies are designed to enhance the user experience with our custom APU that brings high-performance AI computing to smart TVs. With built-in AI picture quality technology, the chip enables real-time content and scene recognition, automatically adjusting color saturation, brightness, sharpness, dynamic motion compensation and smart noise reduction to improve overall image quality. MediaTek’s AI super resolution technology, combined with the company’s MEMC technology, intelligently upscales resolution through multi-frame blending to deliver clearer images at the smart TV’s native resolution.

The chip supports the latest connectivity technologies including Wi-Fi 6 for fast, reliable connectivity and HDMI 2.1, which integrates support for VRR to match movies or console gaming frame-rates in order to avoid screen tearing. The MT9638 also supports applications powered by AI voice recognition and AI-enabled video calls, opening up new ways for consumers to interact with their smart TV and connect with their family and friends. These technologies are turning living rooms into true home entertainment centers, delivering new, immersive experiences in streaming, gaming and entertainment.

MediaTek’s MT9638 supports multiple advanced technologies:
– A multi-core Arm Cortex-A55 CPU, Arm Mali-G52 GPU and dedicated MediaTek APU integrated into a single chip, delivering superior performance while also being extremely power efficient.
– Up to 4K60 resolution support with a multimedia decoding engine for HEVC, VP9 and the latest AV1 content.
– HDR10+ display support, enabling full array backlight local dimming with >2000 zones.
– Premium Dolby Atmos and DTS Virtual X surround sound support.
– The latest HDMI 2.1a and USB 3.0 interfaces, in addition to gigabit-class Wi-Fi 6 connectivity.
– With up to four far-field microphones, the chip provides whole room coverage for voice assistants with ultra-low power consumption (0.5W) on standby and ultra-fast, one second resume for wake-up words.

MediaTek has shipped more than two billion units of its TV chips globally, powering products from entry level to flagship with comprehensive solutions that meet global TV specifications. Providing world-class entertainment solutions for more than 20 years, MediaTek is a trusted partner for all leading global TV manufacturers.

MT9638-powered 4K smart TVs are expected to reach the consumer market in Q2 2021.

About MediaTek Inc.
MediaTek Incorporated (TWSE: 2454) is a global fabless semiconductor company that enables nearly 2 billion connected devices a year. We are a market leader in developing innovative systems-on-chip (SoC) for mobile device, home entertainment, connectivity and IoT products. Our dedication to innovation has positioned us as a driving market force in several key technology areas, including highly power-efficient mobile technologies, automotive solutions and a broad range of advanced multimedia products such as smartphones, tablets, digital televisions, 5G, Voice Assistant Devices (VAD) and wearables. MediaTek empowers and inspires people to expand their horizons and achieve their goals through smart technology, more easily and efficiently than ever before. We work with the brands you love to make great technology accessible to everyone, and it drives everything we do.

Did this article help you? If so, please tell me in a comment what do you think about it.

Don’t miss any of our future video tutorials, follow us on Youtube. Like us on Facebook. Watch our photo albums on Flickr. Subscribe now to our newsletter.




Post a comment


This firmware is for X96 Max TV Box with AMLogic S905X2 as CPU. Download Android Oreo 8.1 firmware  for X96 Max 4G/32G …

Apr 18, 2025

ASUS Republic of Gamers (ROG) today announced a new and wide-ranging gaming peripherals lineup. The latest additions to the ROG arsenal include …

Apr 17, 2025

Samsung Introduces Galaxy XCover7 Pro and Galaxy Tab Active5 Pro: Ruggedized Devices for Frontline Excellence. Built for demanding work environments, Samsung’s latest …

Apr 17, 2025

While it might share the M3 name with our best-selling M3X and M3 Ultra portable players, the new M3 Plus actually aims …

Apr 17, 2025

OPPO announces its continued partnership with Discovery Channel for the second edition of Culture in a Shot. This global initiative brings the …

Apr 17, 2025

At the recent 2025 Tech4Nature Summit, Huawei, International Union of Conservation for Nature (IUCN), and local partners launched Phase Two of the …

Apr 17, 2025

Moondrop is a renowned name in the HiFi audio industry. They have years of expertise in designing premium quality HiFi products, including …

Apr 17, 2025

Spring into smart living this Easter with Meross’ Egg-citing Easter Sale, where cracking deals await you! Whether you’re upgrading your smart home …

Apr 17, 2025

Rollme has officially introduced its latest breakthrough in wearable technology — the Rollme MS10. Engineered for tech-savvy users, this powerful 4G Android …

Apr 17, 2025

This firmware is for H96 Max X3 TV Box with AMLogic S905X3 as CPU. Download Android Pie 9.0 stock firmware for H96 …

Apr 17, 2025

Acer announced the expansion of its mainstream Nitro gaming line with the launch of the new Acer Nitro AI laptops and the …

Apr 16, 2025

In the ever-evolving world of technology, RayNeo has emerged as a trailblazer, redefining the boundaries of augmented reality (AR) with its innovative …

Apr 16, 2025