Moreover, “getting up off your knees” will not work quickly. Hence the question – isn’t it easier to start solving this problem now, step by step? The first of these steps involves correcting errors. To work out these errors, you first need to understand and identify them. That’s what we are going to do now.
Experts advise avoiding them at all costs. Sometimes cold calling is not seen as part of a marketing strategy, but like marketing, it is aimed at increasing sales. So this is still part of the promotion. Cold calls are dead. At one point, phone sales were a profitable tactic, but today it is a waste of resources. Telemarketing is a surefire way to piss off customers and ruin a brand’s reputation. In addition, the costs for it are excessively high, which makes this method potentially unprofitable.
According to TOPO, salespeople on average need to make up to 18 calls to reach one potential customer. At the same time, 87% of consumers say that managers do not understand their needs. HubSpot shares another interesting statistic: 84% of people say they are annoyed by cold calling, and this could be a compelling reason for them to opt out of collaborating with the brand in the future.
Only 2% of cold calls can be considered successful. Common sense dictates that this indicator is far from being effective. Considering the costs of phone calls to the company and the inevitable negative consequences for the brand’s reputation, maintaining a sales force becomes unprofitable. Not only do customers hate phone calls, but so do many salespeople. With each call, your employee prepares for a negative reaction and becomes more and more disappointed in the chosen profession. It quickly develops into burnout, and in the long term, high employee turnover is ensured.
Of course, sometimes calls are necessary. For example, if a company is selling complex products or services. Even then, it’s easier to get in touch with a potential customer through thoughtful marketing and arrange a call in advance. Modern mobile technologies make it possible to identify spam calls, so it will be simply impossible to reach many potential customers.
Advertising is everywhere – on any site and in any application. Therefore, in reality, people increasingly want to protect themselves from it. Cold calling is often viewed as an invasion of privacy. If you are still using this method, then do not be surprised at negative reviews on the Internet, because you yourself are creating this negative. However, online complaints are only one side of the coin.
Many people will want to complain about annoying calls from a particular company to their loved ones, and this will only make your situation worse in the long run. Of course, there are a lot of gray mechanics in getting lead data. However, it does not mean they agree to receive calls from your company.
If you need to call clients, then make sure that they do not mind and be sure to get in touch at a convenient time for them. Overall, there are many alternatives to traditional telemarketing. For example, you can connect with potential customers in instant messengers or take advantage of the benefits of email marketing. Thus, if a person is interested, they personally will get in touch.
Email spam is the scourge of the 21st century. No one would argue that quality email marketing can work wonders. But there is sometimes a fine line between effective mailing and spam. It may be obvious to your customers, but not every marketer is able to recognize it. Spam means any messages that are unwanted by the user, which they consider intrusive. If you send emails to your customers every day, over time, they start to be read as spam. Even if you fill them with content that you think is useful, customers can get annoyed if they haven’t asked you to.
It’s a completely different matter if a user subscribes to your company’s newsletter and expects you to send useful information. And even in this case, you should not abuse mailing lists. A couple of messages per week will be enough to grab attention and subsequently get the desired conversion. For example, for many online stores, email marketing is a winning strategy. Coupons, discounts, promotions, that is what everyone loves.
But even in this case, it is worth making sure that the user has consented to this newsletter, and they really need it. If emails come in every day, the very essence of email marketing will be lost. You won’t be able to create the feeling of an exclusive personalized offer – it will be perceived as spam. And it is not far from blocking.
Ignoring trends means making yourself invisible to customers. If you don’t pay attention to what people are talking about or what social media they use, you are robbing your business of profits. Bad marketing is something that many companies suffer from. But that doesn’t mean you should do the same. If you recognize yourself in at least one of the points described, this is an excuse to start changing something before it cost you your reputation and customers.
“Never be afraid to take risks. Oftentimes, innovation and new discoveries are the results of that risk,” says Ben H. Rim, a lead marketer for the American Industrial Hygiene Association. Many companies do not use the right resources to plan and execute their marketing strategies. And it damages the business. Even the most successful brands make marketing mistakes at times. But the plus is that you can and should learn from these mistakes.
If you use outdated methods, then a priori you will not be able to maximize profit. In other words, your product may be of the highest quality, but if consumers do not know about it, then they will not get the desired result. The marketing world needs versatile and experienced marketers. After all, marketing is exactly what makes a business profitable.