TOTWOO Celebrates 10 Years of Love and Innovation
From Milan to Millions of Hearts
Founded in Milan in 2015 by serial internet entrepreneur Jieming Wang and Italian jewelry designer Marco Dal Maso, TOTWOO became the world’s first brand to fuse fine jewelry craftsmanship with smart technology. Its debut collections, Bloom and Bold, introduced the now-iconic long-distance touch bracelet concept — a creation that was soon hailed as the “iWatch of the jewelry world.”
Over the past decade, TOTWOO has grown from an ambitious startup into a global phenomenon. While tech giants like Intel, Fitbit, and even jewelry houses such as Berkshire Hathaway’s Richline and Chow Tai Fook experimented with smart jewelry, few found lasting success. TOTWOO broke the mold — successfully mass-producing emotional smart jewelry that’s now worn by users in more than 50 countries.
Since scaling globally in 2021, the brand’s touch bracelets have helped people exchange over 1 billion love messages, with 1.5 million new interactions sent every day — from “I miss you” to “Good night.” Each touch has turned emotion into energy, connecting hearts across continents.
The Meaning Behind Morse Love
The new MORSE LOVE bracelet embodies the brand’s decade-long mission: blending technology, art, and emotion. Its minimalist black-and-white design is gender-neutral, featuring a sleek finish and modular charm system. The centerpiece encodes the word LOVE in Morse sequence, while each strap hole subtly spells I LOVE YOU.
When connected via Bluetooth, users can send custom signals through the TOTWOO app — defining what love feels like for them through unique vibration and light patterns. The first charm, a silver smiley face, symbolizes happiness and shared joy. Future charms will include energy stones and custom talismans of affection.
Technology with a Heartbeat
At its core, MORSE LOVE is more than jewelry — it’s a wearable emotion. Each bracelet acts as a small, connected beacon of affection powered by a discreet Bluetooth chip and touch sensor. Through its companion app, users can personalize each interaction, making technology feel human again.
“Our mission has always been to make emotional connections more beautiful with technology,” said Jieming Wang, TOTWOO’s founder. “In a world where people are more independent and busier than ever, emotional bonds often weaken. TOTWOO exists to help strengthen them. Looking ahead, we’ll continue integrating AI and emerging technologies into our designs — ensuring that love keeps evolving in meaningful, intelligent ways.”
A Decade of Smart Connection
From its Milanese origins to its global reach today, TOTWOO has created an entirely new category — emotional smart jewelry. Whether used by couples in long-distance relationships, families separated by travel, or friends who simply want to feel closer, the brand’s creations prove that technology can be both elegant and deeply human.
With the launch of MORSE LOVE, TOTWOO isn’t just celebrating ten years of innovation — it’s reaffirming its vision for the future: a world where every touch tells a story, every light carries a message, and every connection feels just a bit closer.
🔗 Learn more at: www.totwoo.com
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