Lenovo Launches Its Vision of ‘Smarter Technology for All’ With Global Campaign
Multi-million-dollar campaign stretches across 12 markets and 13 languages. ‘Smarter Technology for All’ illustrates next wave of smart technology in creating a more diverse and dynamic world. Campaign marks Lenovo’s commitment to increasing access to technology for underserved group.
Lenovo just launched its new global brand campaign to illustrate the power of technology in creating a more diverse and dynamic world that enhances the human experience.
Lenovo’s in-house creative brand team – comprised of strategists and award-winning agency creatives developed the ‘Smarter Technology for All’ multichannel campaign. Their agility helped create and execute the company’s largest coordinated campaign in record time, an advantage in a complex global environment with multiple stakeholders.
Designed to land in 12 different markets and in 14 separate languages, it will run across out-of-home advertising, cinema, TV and digital, and social media, region dependent. Key markets include China, US, UK, Italy, Germany, France, Spain, Russia, Japan, India, Brazil, and Mexico.
As the world’s #1 PC company and #1 supplier of super computers, Lenovo manufactures the world’s widest portfolio of connected products and is a leader in harnessing the power of smart computing. Lenovo puts the power of AI and smarter devices into the hands of more people, businesses and communities so they can power forward their own ‘Intelligent Transformation’.
Lenovo’s Vice President of Worldwide Brand, Quinn O’Brien, says: “‘Smarter technology for all’ is about driving real meaningful impact through technology. It is the north star that guides our innovation and creativity. We believe smarter is a better way to describe the opportunity and power that technology has – it guides everything we do, the way we do it, and what it delivers. As a result, Lenovo is focused on a bold vision to deliver ‘Smarter technology for all’ by developing world-changing technologies that create a more inclusive, trustworthy and sustainable digital society – for everyone, everywhere. Operating in 180 markets, with millions of customers around the globe, our unique diversity and inclusive culture is what makes us best placed. We believe that we couldn’t be smarter if we weren’t ‘For All’.”
The campaign features stories of how customers are transforming the world, and how Lenovo is helping them do it. From healthcare to engineering to motorsports, they have dramatically different challenges, yet are tied together by the intelligent Lenovo technology that helps them transcend boundaries. What you’ll see are solutions ahead of our time, positioning us for the benefits of better medical treatments, faster, more efficient construction, and a new class of competition in sports.
About Lenovo
Lenovo (HKSE: 992) (ADR: LNVGY) is a US$50 billion Fortune Global 500 company, with 57,000 employees and operating in 180 markets around the world. Focused on a bold vision to deliver smarter technology for all, we are developing world-changing technologies that create a more inclusive, trustworthy and sustainable digital society. By designing, engineering and building the world’s most complete portfolio of smart devices and infrastructure, we are also leading an Intelligent Transformation – to create better experiences and opportunities for millions of customers around the world.
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