MediaTek to Enable Cutting-edge AV1 Video Codec Technology…
MediaTek to Enable Cutting-edge AV1 Video Codec Technology on Android Smartphones.
MediaTek has announced it will enable YouTube video streams using the cutting-edge AV1 video codec on the MediaTek Dimensity 1000 5G SoC. The MediaTek Dimensity 1000 is the world’s first smartphone SoC to integrate an AV1 hardware video decoder, enabling it to play back AV1 video streams up to 4K resolution at 60 fps. With its improved compression efficiency, AV1 gives users incredible visual quality and smoother video experiences, while using less data.
Video streaming is the number one activity in smartphone use, so by using the Dimensity 1000’s more power efficient hardware-based AV1 video decoder, users can enjoy longer battery life while still streaming at the best quality settings. Combined with its ultra-fast 5G connectivity in a single chip, the Dimensity 1000 leads the industry in design and capability.
“MediaTek is engaged in consistently upgrading its offerings to enhance user experience, and AV1 technology is a prime example. Video is now the most used form of communication, with 70% of Millennials and Gen Z reportedly using streaming services,” said Dr. Yenchi Lee, Assistant General Manager of MediaTek’s Wireless Business Unit. “Industry reports state that the video streaming market is likely to expand at a CAGR of 19.6% and touch $124.57 billion by 2025, and it is one of the principle drivers of 5G services. MediaTek is leading the way in enabling effective video streaming with AV1.”
The AV1 video codec is creating a landmark change in the video streaming industry. First released in 2018 by the Alliance for Open Media (AOMedia), AV1 is royalty-free, crafted to replace the VP9 codec and become the Internet Video Codec (NETVC) standard. AV1 is an ultra-high-performance video codec technology that delivers 30% more compression efficiency over existing VP9.
“AV1 has become an increasingly important format to allow high-resolution playback on handheld devices, and we’re excited that MediaTek has implemented dedicated AV1 hardware to advance its adoption, such as what’s included in their Dimensity 1000 5G SoC,” said Matt Frost, Director of Product Management of Google Chrome. “As mobile video streaming becomes more prevalent, new use cases like MediaTek’s emphasize the important work of developing next-generation codecs.”
About MediaTek Inc.
MediaTek Incorporated (TWSE: 2454) is a global fabless semiconductor company that enables 1.5 billion connected devices a year. We are a market leader in developing innovative systems-on-chip (SoC) for mobile device, home entertainment, connectivity and IoT products. Our dedication to innovation has positioned us as a driving market force in several key technology areas, including highly power-efficient mobile technologies, automotive solutions and a broad range of advanced multimedia products such as smartphones, tablets, digital televisions, 5G, Voice Assistant Devices (VAD) and wearables. MediaTek empowers and inspires people to expand their horizons and achieve their goals through smart technology, more easily and efficiently than ever before. We work with the brands you love to make great technology accessible to everyone, and it drives everything we do.
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