Your guide to advertising: how to help your stream go viral
If you are a huge tech and game enthusiast, the thought of streaming has probably crossed your mind at some point. In taking this up, you will be entering into a community that welcomes new streamers with open arms and sees competition as a form of friendly rivalry. You are all there to enjoy a game, after all.
Streaming is ideal for many with the talent of having a certain pacing in their voice to deliver compelling commentary and be able to see the humor in everything they play. Popular gaming channels such as Jacksepticeye and Markiplier have these amazing commentaries of games, creating their own voices when the game has none.
However, it is no good having all of the talent in the world without a little publicity and advertising. The streamers named above have worked hard for their roles in the streaming community and have been doing it for about a decade now. If you lack that kind of following yourself, here are some ways you can advertise your streams, to help make them go viral.
Advertise on your social media
If your Twitch or YouTube persona doesn’t have an Instagram or Twitter account, you are missing out on something big. Social media can be used as one of your biggest advertising platforms, as it can be seen by pretty much anyone, anywhere in the world, at almost any time. This is a huge asset to you when it comes to building followers and generating hype around your streams, as you want to get people pumped for what you do.
There are many ways to catch people’s eye on social media. Jumping on trends and hashtags is one thing, as well as social media influencer marketing, but making a bit of a scene is something you might enjoy more than anything else. This doesn’t mean doing anything untoward (before you get ahead of yourself); this means making something big, making your channel something to celebrate. You can do this in a number of ways.
• Host competitions. People love competitions, even if it is a lottery-based system that might be simple to run. Getting your followers involved might be a great way to build up the hype for your stream, especially if you are announcing the winner live.
• Don’t be scared to invest in something big. Backgrounds are a great thing to have in streams and getting the right one might be something big to talk about. Getting high-quality banner material that you can print on or have printed on might be the perfect background for you and might be an excellent option for merchandise if your stream really takes on. Banners are amazing for streamers and video makers and are a well-worth long-term investment.
To wrap things up
If you are looking at starting to stream, you are going to want to think about advertising. Letting your videos speak for themselves is all good, but you want to be a content creator, meaning that you need to have social media all across the board.
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